Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no surprise to our leaders that this second wave was coming. The problem for businesses is that all the noises coming from… Continue reading Can Your Business Survive a Second Wave of COVID-19?
The economic impacts of the pandemic are becoming more tangible with each passing day. A survey conducted by the Census Bureau determined that out of the 51% of companies reporting they had experienced substantial negative effects related to COVID-19 two months ago, 38% face the same challenges today. Many businesses have adopted a belt-tightening approach.… Continue reading Thriving Beyond COVID-19: The New Marketing Model for Small Businesses
Anyone can set up and launch a campaign. These days, platforms are extremely user-friendly with tons of great documentation and how-to guides to help entrepreneurs and side-hustlers promote their killer products and services. But just because anyone can do it, doesn’t mean they can do it well. Diving straight into the deep end of online… Continue reading Launching a PPC Campaign? Start With Strategy
Small businesses might not have the same personnel resources as larger ones, but they still have access to the great equalizer: data. That data creates challenges in collecting and ensuring its integrity. In short, data-driven insights come with a variety of unknowns. To really see the impact of data, small businesses need to be deliberate… Continue reading 3 Ways Small Businesses Can Use Data Insights for Growth
#Relatable Relatability & Marketing in 2020 Mask slid down your face as you were talking? #Relatable Rocked pajama pants to your last Zoom meeting? #Relatable Traveled to 18 different grocery stores to find ONE roll of toilet paper? #Relatable New norms have reformed our definition of relatability. This has caused content creators to get… Continue reading #Relatable: Relatability & Marketing in 2020
We are living in unprecedented times. Business has been impacted severely across the world, and small business owners are facing times that we would not even have imagined in our wildest dreams. With the shutdowns in economies across the world and social distancing in full effect, small businesses have suffered as this has severely impacted… Continue reading 3 Future-Readiness Ideas All Small Businesses Must Embrace