Case Study

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Meet Clean Green Project

Clean Green Project is a company that makes biodegradable, eco-friendly household products ranging from beeswax polish to lighting fixtures. The problem? It’s hard to identify and reach a customer base for a new company with such a wide variety of products. We were hired to redesign their website, create a branding strategy and run media buying.

Our Approach

Conversion Rate Optimization (CRO)

Clean Green Project was a new company when we started working together. This meant they had a lot of market research to conduct, making sure advertising and messaging were in-line with the customer segments they were targeting. Our split tests heavily focused on messaging and imaging, and focusing on Cart and Checkout pages.

Website Design

Beyond the need for a high-converting website, Clean Green Project had a custom-checkout page with a subscription model, external to Shopify. This took a lot of back-end development to make a smooth customer experience for all users.

Advertising

Clean Green Project consistently made a 3x return on ad spend. During specific sales and seasonal offers, this was as high as 5x return on ad spend. NextCore helped Clean Green Project advertise with Google Shopping, which became the most profitable marketing channel of all.

Our Results
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Increase in CVR
AUDIENCE GROWTH
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Return on
Ads Spend

Impression Growth
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Engagements

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